The purpose...


...of marketing is to make selling superfluous. Its aim is to know and understand the customer so well that the product or service fits him and sells itself."
- Peter Drucker

Consider in context:
Do you understand your customers' distinctions and engage them on this basis, or is undifferentiated ("blanket") marketing your tool of choice?

Xigent's database marketing solutions facilitate a higher level of communication with your diverse customer base, and thereby higher marketing ROI.

Research-Based Marketing Solutions
as Diverse as your Customer Base


Database
Segmentation

Identify unique groups within your customer base.

Distinct customer types require distinct solutions. Understanding these groups is the first and most critical step toward pesonalized marketing for greater ROI.



Segment-Tailored
Marketing

Connect meaningfully with diverse customer groups.

Xigent's focused messaging solutions can stand alone or as the second phase of a campaign based on the consumer profiles uncovered during a segmentation study.



Industry
Focus

Demonstrated expertise in automotive and other big-ticket markets.

Brand-loyal, infrequent purchasers of expensive items:
This type of customer base requires a highly specialized approach.