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Kitchener, ON N2G 1B6
...of marketing is to make selling superfluous. Its aim is to know and understand the customer so well that the product or service fits him and sells itself."
- Peter Drucker
Consider in context:
Do you understand your customers' distinctions and engage them on this basis, or is undifferentiated ("blanket") marketing your tool of choice?
Xigent's database marketing solutions facilitate a higher level of communication with your diverse customer base, and thereby higher marketing ROI.